Bring digital products to
life with creativity & AI
Hi👋, I am Rui - AI product designer with 7+ years of experience based in Seattle | currently shaping experiences as Senior designer @ Microsoft.
I’m passionate about AI design, inclusive & accessible design and design thinking.
Solo designer, I worked on company website (3 versions). 1,000+ clicks per day; rank top 5 on Chinese SEO; brings 120% more effective leads.
Co-lead on EX toolkit for Adaptive card mobile, created 20+ components, 800+ variants and a code toolkit that open to public to help others.
Lead designer on MS Places mobile homepage, mobile design system and delivery lead to ensure the product consistence & alignment.
MS Places - Mobile APP (2023)
Lead designer on MS Places mobile homepage, mobile design system and delivery lead to ensure the product consistence & alignment.
Created 3 envisioning AI video (2024 - 2025) that focus on MyHub, Copilot & ESS, and showcase personalized, contextual and actionable experience.
Co-lead on Copilot ESS agent; MS facility; MyHub Copilot integration and Building orchestrator (merge 80+ dashboard into 1 dashboard).
Co-lead on WM.com rebranding, design system and documentation. In this case study, I will show the residential and commercial page redesign.
About me
Hi Hi I’m Rui Shi, passionate about digital design, technology and innovation, I have a cat.
Outside of work, you’ll find me volunteering everywhere, from animal shelter to asian community activities. When I am free, I enjoy exploring design and DIY, I also have an NPO -DeeScholar, help read better with AI.
Connect via Linkedin
Let’s get to know
each other!
Feel free to drop me a message
SIDE PROJECTS
3D Product design
Branding & logo
Branding & logo
CONTACT
Medium